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Podobne knjige/članki: Services marketing /

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    Services marketing management : an international perspective /
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    Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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    Services marketing : integrating customer focus across the firm /
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    The essence of services marketing /
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Tema: Service industries

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    Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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    Services marketing /
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    Services marketing management : an international perspective /
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Tema: Customer services.

  • Tema: Marketing.
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    Beans : four principles for running a business in good times or bad : a business fable taken from real life /
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    Services marketing /
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    Services marketing management : an international perspective /
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    Customer service : skills and concepts for success /
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    Services marketing : integrating customer focus across the firm /
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    The innovation edge : creating strategic breakthroughs using the voice of the customer /
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    World-class customer satisfaction /

Avtor: Kurtz, David L.

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Avtor: Clow, Kenneth E.

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    Integrated advertising, promotion & marketing communications /
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