Antzeko izenburuak: Services marketing /
- Services marketing management : an international perspective /
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
- Services marketing : integrating customer focus across the firm /
- Customer service : skills and concepts for success /
- The essence of services marketing /
- Services Marketing and Management /
Gaia: Service industries
Gaia: Customer services.
- Beans : four principles for running a business in good times or bad : a business fable taken from real life /
- Supply chain management : strategy, planning, and operation /
- Services marketing /
- Services marketing management : an international perspective /
- Customer service : skills and concepts for success /
- Services marketing : integrating customer focus across the firm /