Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
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Citação norma Chicago
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. New Delhi: Prentice Hall, 2003.
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Citação norma MLA
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.