APA-Zitierstil (7. Ausg.)
Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Chicago-Zitierstil (17. Ausg.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. New Delhi: Prentice Hall, 2003.
MLA-Zitierstil (9. Ausg.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.