Citazione Stile APA (7a Edizione)
Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Citazione stile Chigago Style (17a edizione)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. New Delhi: Prentice Hall, 2003.
Citatione MLA (9a ed.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.