APA način citiranja (7. izdanje)
Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Čikaški stil citiranja (17. izdanje)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. New Delhi: Prentice Hall, 2003.
MLA način citiranja (9. izdanje)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.