International marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1996.
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| Edition: | 9th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xxiii, 770 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256139504 0256206821 (International student ed.) |