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Bibliographic Details
Main Author: Cateora, Philip R.
Format: Book
Language:English
Published: Chicago : Irwin, c1996.
Edition:9th ed.
Series:The Irwin series in marketing
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MIST Central Library : Unknown

Holdings details from MIST Central Library : Unknown
Call Number: 808.83 RAO
Copy 1 Available Place a Hold
Copy 2 Available Place a Hold