Cateora, P. R. (1996). International marketing (9th ed.). Irwin.
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Chicago Style (17th ed.) Citation
Cateora, Philip R. International Marketing. 9th ed. Chicago: Irwin, 1996.
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MLA (9th ed.) Citation
Cateora, Philip R. International Marketing. 9th ed. Irwin, 1996.
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Warning: These citations may not always be 100% accurate.