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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Language:English
Published: Fort Worth : Harcourt College Publishers, c2001.
Edition:6th ed.
Series:The Harcourt series in marketing
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MIST Central Library : Unknown

Holdings details from MIST Central Library : Unknown
Call Number: 808.83 RAO
Copy 1 Checked out Due: 10-31-2026 23:59:59 Recall This
Copy 2 Available Place a Hold