Fundamentals of selling : customers for life /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c2002.
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| Edition: | 7th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xxiii, 579 p. : col. ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072398868 (alk. paper) 0071123377 9780071123372 |