Strategic marketing management cases /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill Irwin
c2002.
|
| Edition: | 7th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| 082 | 0 | 0 | |a 658.8/02 |2 21 |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases / |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill Irwin |c c2002. | ||
| 300 | |a xvi, 685 p. : |b ill. ; |c 26 cm. + |e 1 computer disc (4 3/4 in.) | ||
| 440 | 4 | |a The Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 42512 | ||
| 650 | 0 | |a Marketing |x Case studies. | |
| 700 | 1 | |a Lamb, Charles W. | |
| 700 | 1 | |a Crittenden, Victoria Lynn. | |
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