APA (7th ed.) Citation
Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill Irwin.
Chicago Style (17th ed.) Citation
Cravens, David W., Charles W. Lamb, and Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston, Mass.: McGraw-Hill Irwin, 2002.
MLA (9th ed.) Citation
Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill Irwin, 2002.
Warning: These citations may not always be 100% accurate.