APA (7e ed.) Bronvermelding
Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill Irwin.
Chicago (17e ed.) Bronvermelding
Cravens, David W., Charles W. Lamb, en Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston, Mass.: McGraw-Hill Irwin, 2002.
MLA (9e ed.) Bronvermelding
Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill Irwin, 2002.
Let op: Deze citaties zijn niet altijd 100% accuraat.