Cita APA (7a ed.)
Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill Irwin.
Cita Chicago Style (17a ed.)
Cravens, David W., Charles W. Lamb, y Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston, Mass.: McGraw-Hill Irwin, 2002.
Cita MLA (9a ed.)
Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill Irwin, 2002.
Precaución: Estas citas no son 100% exactas.