Barnard, W., & Wallace, T. F. (1994). The innovation edge: Creating strategic breakthroughs using the voice of the customer. Omne�o.
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Citação norma Chicago
Barnard, William, and Thomas F. Wallace. The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer. Essex Junction, VT: Omne�o, 1994.
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Citação norma MLA
Barnard, William, and Thomas F. Wallace. The Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer. Omne�o, 1994.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.