Direct marketing : an integrated approach /

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Bibliografske podrobnosti
Glavni avtor: McDonald, William J., Ph. D.
Format: Knjiga
Jezik:angleščina
Izdano: Boston : Irwin/McGraw-Hill, c1998.
Serija:Irwin/McGraw-Hill series in marketing
Teme:
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Opis
Fizični opis:xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)
Format:System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
Bibliografija:Includes bibliographical references and index.
ISBN:0256197830 (alk. paper)