Direct marketing : an integrated approach /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Boston :
Irwin/McGraw-Hill,
c1998.
|
| Saila: | Irwin/McGraw-Hill series in marketing
|
| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
MARC
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| 005 | 20140312172511.0 | ||
| 008 | 140312s1998 maua b 001 0 eng d | ||
| 010 | |a 97027343 | ||
| 020 | |a 0256197830 (alk. paper) | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
| 050 | 0 | 0 | |a HF5415.126 |b .M395 1998 |
| 082 | 0 | 0 | |a 658.8/4 |2 21 |
| 100 | 1 | |a McDonald, William J., |c Ph. D. | |
| 245 | 1 | 0 | |a Direct marketing : |b an integrated approach / |c William J. McDonald. |
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c c1998. | ||
| 300 | |a xviii, 532 p. : |b ill. ; |c 25 cm. + |e 4 computer disks (3 1/2 in.) | ||
| 440 | 0 | |a Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 538 | |a System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. | ||
| 541 | |e 38378 | ||
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Direct marketing |x Case studies. | |
| 942 | |2 ddc |c REF | ||
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| 955 | |a pc21 to sa00 07-08-97; se42 07-09-97 waiting for CIP pub phone call; se42 07-10-97/se01; se50 07-11-97; CIP ver. pv08 01-28-98 | ||
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