Direct marketing : an integrated approach /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston :
Irwin/McGraw-Hill,
c1998.
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| Collection: | Irwin/McGraw-Hill series in marketing
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| Sujets: | |
| Tags: |
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| Description matérielle: | xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.) |
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| Format: | System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0256197830 (alk. paper) |