Strategic marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago ; Boston :
Irwin McGraw Hill,
c1997.
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| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xviii, 670 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0256214387 9780256214383 |