Strategic marketing /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Chicago ; Boston :
Irwin McGraw Hill,
c1997.
|
| Édition: | 5th ed. |
| Collection: | The Irwin series in marketing
|
| Sujets: | |
| Tags: |
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MARC
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| 082 | 0 | 0 | |a 658.8/02 |2 20 |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing / |c David W. Cravens. |
| 250 | |a 5th ed. | ||
| 260 | |a Chicago ; |a Boston : |b Irwin McGraw Hill, |c c1997. | ||
| 300 | |a xviii, 670 p. : |b ill. ; |c 24 cm. | ||
| 490 | 1 | |a The Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | 1 | |e 37703 | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
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