APA-referens (7:e uppl.)
Shimp, T. A. (2003). Advertising, promotion & supplemental aspects of integrated marketing communications (6th ed.). Thomson South-Western.
Chicago-referens (17:e uppl.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason, Ohio: Thomson South-Western, 2003.
MLA-referens (9:e uppl.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Thomson South-Western, 2003.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.