Cita APA (7a ed.)
Shimp, T. A. (2003). Advertising, promotion & supplemental aspects of integrated marketing communications (6th ed.). Thomson South-Western.
Cita Chicago Style (17a ed.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason, Ohio: Thomson South-Western, 2003.
Cita MLA (9a ed.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Thomson South-Western, 2003.
Precaución: Estas citas no son 100% exactas.