APA-Zitierstil (7. Ausg.)
Shimp, T. A. (2003). Advertising, promotion & supplemental aspects of integrated marketing communications (6th ed.). Thomson South-Western.
Chicago-Zitierstil (17. Ausg.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason, Ohio: Thomson South-Western, 2003.
MLA-Zitierstil (9. Ausg.)
Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Thomson South-Western, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.