What's in a brand? : building brand equity through advertising /

অনুরূপ উপাদানগুলি

• What's in a brand ? : building brand equity through advertising /
  অনুযায়ী: Jones, John Philip
  প্রকাশিত: (1998)
• Strategic brand management : building, measuring, and managing brand equity /
  অনুযায়ী: Keller, Kevin Lane, 1956-
  প্রকাশিত: (2003)
• Production and operations management : manufacturing and services /
  অনুযায়ী: Chase, Richard B.
  প্রকাশিত: (1998)
• Cases in production/ operations management /
  অনুযায়ী: Krishnaswamy, K.N
  প্রকাশিত: (1998)
• Operations and supply management /
  প্রকাশিত: (2011)