Global marketing : foreign entry, local marketing & global management /
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Boston :
Irwin/McGraw-Hill,
2000.
|
| Edición: | 2nd ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
| Acceso en liña: | Publisher description Table of contents |
| Tags: |
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| 050 | 0 | 0 | |a HF1416 |b .J63 2000 |
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| 100 | 1 | |a Johansson, Johny K. | |
| 245 | 1 | 0 | |a Global marketing : |b foreign entry, local marketing & global management / |c Johny K. Johansson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c 2000. | ||
| 300 | |a xx, 604 p. : |b ill. ; |c 28 cm. | ||
| 440 | 4 | |a The Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | |e 36548 | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/99033630.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh023/99033630.html |
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