Global marketing : foreign entry, local marketing & global management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
2000.
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| Edition: | 2nd ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| Physical Description: | xx, 604 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0073658634 |