Johansson, J. K. (2000). Global marketing: Foreign entry, local marketing & global management (2nd ed.). Irwin/McGraw-Hill.
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Chicago Style (17th ed.) Citation
Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.
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MLA (9th ed.) Citation
Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 2nd ed. Irwin/McGraw-Hill, 2000.
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Warning: These citations may not always be 100% accurate.