What's in a brand ? : building brand equity through advertising /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
New Delhi :
Tata McGraw-Hill,
1998 [reprinted 2003]
|
| Onderwerpen: | |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|
Gelijkaardige items: What's in a brand ? :
- What's in a brand? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations and supply management /
- Operations management : processes and value chains /