What's in a brand ? : building brand equity through advertising /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi :
Tata McGraw-Hill,
1998 [reprinted 2003]
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| Θέματα: | |
| Ετικέτες: |
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Παρόμοια τεκμήρια: What's in a brand ? :
- What's in a brand? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations and supply management /
- Operations management : processes and value chains /