What's in a brand ? : building brand equity through advertising /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi :
Tata McGraw-Hill,
1998 [reprinted 2003]
|
| Matèries: | |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 001 | 36536 | ||
| 003 | BD-DhMIS | ||
| 005 | 20140113173907.0 | ||
| 008 | 140113r1998 ii b 001 0 eng | ||
| 020 | |a 007462019 | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |2 23 |a 658.5 | ||
| 100 | |a Jones, John Philip | ||
| 245 | |a What's in a brand ? : |b building brand equity through advertising / |c John Philip Jones | ||
| 260 | |a New Delhi : |b Tata McGraw-Hill, |c 1998 [reprinted 2003] | ||
| 300 | |a xxiii, 335 p. : |c 23 cm. | ||
| 504 | |a Includes bibliography and index. | ||
| 541 | |e 36536 | ||
| 650 | |a Product management. | ||
| 942 | |2 ddc |c REF | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_500000000000000_JON |7 0 |9 28213 |a MISTCL |b MISTCL |d 2014-01-13 |e Sarker Book Depot. |g 1500.00 |l 0 |o 658.5 JON |p 3010036536 |r 2016-12-29 00:00:00 |t 1 |w 2014-01-13 |y REF | ||
| 999 | |c 3466 |d 3466 | ||