APA (7th ed.) Citation
Jones, J. P. (1998). What's in a brand ?: Building brand equity through advertising. Tata McGraw-Hill.
Chicago Style (17th ed.) Citation
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill, 1998.
MLA (9th ed.) Citation
Jones, John Philip. What's in a Brand ?: Building Brand Equity Through Advertising. Tata McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.