APA-viite (7. p.)
Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand. John Wiley & Sons.
Chicago-viite (17. p.)
Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand. Hoboken, N.J.: John Wiley & Sons, 2006.
MLA-viite (9. p.)
Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand. John Wiley & Sons, 2006.
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