Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.
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Citação norma Chicago
Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J. ; New Delhi: Prentice Hall, 1995.
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Citação norma MLA
Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.