APA (7th ed.) Zitazioa
Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.
Chicago Style (17th ed.) Zitazioa
Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J. ; New Delhi: Prentice Hall, 1995.
MLA (9th ed.) Zitazioa
Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.