Cita APA (7a ed.)
Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J. ; New Delhi: Prentice Hall, 1995.
Cita MLA (9a ed.)
Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.
Precaución: Estas citas no son 100% exactas.