Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J. ; New Delhi: Prentice Hall, 1995.
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MLA (9th ed.) Citation
Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.
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Warning: These citations may not always be 100% accurate.