Cita APA (7th ed.)
Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.
Cita Chicago (17th ed.)
Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J. ; New Delhi: Prentice Hall, 1995.
Cita MLA (9th ed.)
Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.