Services marketing /

समान संसाधन

• Services marketing management : an international perspective /
  द्वारा: Kasper, Hans
  प्रकाशित: (1999)
• Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
  द्वारा: Terrill, Craig
  प्रकाशित: (2001)
• Services marketing : integrating customer focus across the firm /
  द्वारा: Zeithaml, Valarie A.
  प्रकाशित: (2003)
• Customer service : skills and concepts for success /
  द्वारा: Lucas, Robert W.
  प्रकाशित: (2002)
• The essence of services marketing /
  द्वारा: Payne Adrian