Services Marketing and Management /
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi :
S. Chand.
c2002.
|
| Izdanje: | 2nd rev. ed. |
| Teme: | |
| Oznake: |
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Slični predmeti: Services Marketing and Management /
- Services marketing /
- The essence of services marketing /
- Services marketing : integrating customer focus across the firm /
- Services marketing management : an international perspective /
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
- Industrial marketing : analysis, planning, and control /