Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /

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Hlavní autor: Wynbrandt, James
Médium: Kniha
Jazyk:angličtina
Vydáno: Hoboken, N.J. : Wiley, c2004.
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Obsah:
  • The journey begins
  • I can get it for you wholesale
  • Morris Air spreads its wings
  • Off to Southwest
  • Opening up new skies
  • A different kind of airline
  • Preparing for take-off
  • JetBlue takes flight
  • Bringing TV to the skies
  • Keeping customers happy
  • The technology advantage
  • Getting the word out in style
  • Dealing with disaster
  • Preserving the culture
  • Looking to the future
  • David Neeleman's rules for succeeding in any business.