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Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /

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Main Author: Wynbrandt, James
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2004.
Subjects:
Neeleman, David, > 1959-
JetBlue Airways > History.
Airlines > United States > History.
Online Access:Contributor biographical information
Publisher description
Table of contents
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100 1 |a Wynbrandt, James. 
245 1 0 |a Flying high :  |b how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /  |c James Wynbrandt. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2004. 
300 |a vi, 298 p. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 265-288) and index. 
505 0 |a The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business. 
541 |e 8470 
600 1 0 |a Neeleman, David,  |d 1959- 
610 2 0 |a JetBlue Airways  |x History. 
650 0 |a Airlines  |z United States  |x History. 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/bios/wiley047/2004003670.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/wiley041/2004003670.html 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip0415/2004003670.html 
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