Flying high : how JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2004.
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents |
| Tags: |
No Tags, Be the first to tag this record!
|
Table of Contents:
- The journey begins
- I can get it for you wholesale
- Morris Air spreads its wings
- Off to Southwest
- Opening up new skies
- A different kind of airline
- Preparing for take-off
- JetBlue takes flight
- Bringing TV to the skies
- Keeping customers happy
- The technology advantage
- Getting the word out in style
- Dealing with disaster
- Preserving the culture
- Looking to the future
- David Neeleman's rules for succeeding in any business.