Marketing Management /

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...

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Detaylı Bibliyografya
Asıl Yazarlar: Marshall, Greg W. (Yazar), Johnston, Mark W. (Yazar)
Materyal Türü: Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Mc Graw Hill
Edisyon:Fourth edition.
Konular:
Etiketler: Etiketle
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