Marketing Management /

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Marshall, Greg W. (Egilea), Johnston, Mark W. (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Mc Graw Hill
Edizioa:Fourth edition.
Gaiak:
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