Marketing Management /
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable...
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| Principais autores: | , |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Mc Graw Hill
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| Edição: | Fourth edition. |
| Assuntos: | |
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