Marketing for hospitality and tourism /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ : New Delhi :
Prentice Hall,
c1996.
|
| Edition: | 3rd ed. |
| Subjects: | |
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MARC
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| 050 | 0 | 0 | |a TX911.3.M3 |b K68 2003 |
| 082 | 0 | 0 | |a 647.94/068/8 |2 21 |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism / |c Philip Kotler, John Bowen, James Makens. |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, NJ : |a New Delhi : |b Prentice Hall, |c c1996. | ||
| 300 | |a 909 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 7492 | ||
| 650 | 0 | |a Hospitality industry |x Marketing. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 700 | 1 | |a Bowen, John |q (John T.), |d 1948- | |
| 700 | 1 | |a Makens, James C. | |
| 942 | |2 ddc |c TEXT | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 647_940688000000000_KOT |7 0 |9 18062 |a MISTCL |b MISTCL |d 2013-10-08 |e S.S.Enterprise |g 300.00 |l 0 |o 647.94/068/8 KOT |p 3010007493 |r 2013-10-08 00:00:00 |t 2 |w 2013-10-08 |y TEXT | ||
| 955 | |a jg14 2002-02-26 |c jg14 2002-02-26; |a aa15 2002-03-11 |a ps16 2002-08-15 bk rec'd, to CIP ver.; | ||
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