Marketing for hospitality and tourism /

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John (John T.), 1948-, Makens, James C.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : New Delhi : Prentice Hall, c1996.
Edition:	3rd ed.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.
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