APA (7th ed.) Citation
Kotler, P., Bowen, J., & Makens, J. C. (1996). Marketing for hospitality and tourism (3rd ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3rd ed. Upper Saddle River, NJ : New Delhi: Prentice Hall, 1996.
MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.