Marketing research : an applied orientation /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ ; New Delhi :
Pearson/Prentice Hall,
c2007.
|
| Edition: | 5th ed. |
| Subjects: | |
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| 050 | 0 | 0 | |a HF5415.2 |b .M29 2007 |
| 082 | 0 | 0 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Marketing research : |b an applied orientation / |c Naresh K. Malhotra. |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, NJ ; |a New Delhi : |b Pearson/Prentice Hall, |c c2007. | ||
| 300 | |a 1 v. (various pagings) : |b ill., map ; |c 29 cm. | ||
| 500 | |a "SPSS student version 14.0"--CD-ROM. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 7450 | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 942 | |2 ddc |c TEXT | ||
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